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FAYEWOO

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ABOUT

FAYEWOO

Brand story

 

BRAND INTRODUCTION

Fayewoo is a designer brand that represents feminine sensuality and modern urban lifestyle. Glamorous and independent lifestyle are at the heart of the brand’s philosophy
that are expressed at various levels, from an unexpected mix-match of materials to perfect tailoring and unique styling. Fayewoo’s collections from the beginning have been unique,
daring and sexy using a variety of bespoke textured fabrics, prints and laces on body-con silhouettes as well as featuring more fluid and relaxed shapes.
Founded in Seoul in 2012, the brand works on a basis of creativity and ingenuity. The brand’s ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities.

BRAND HISTORY

Faye Woo began sketching her designs since she set off on her first career as a fashion buyer. Following in 2007, she launched Dirty Blonde,
a brand which gained fame for its uniquely feminine looks fused with wild rock n’ roll inspiration. During that time she became the creative director for designer Martine Sitbon
and Ssamzie’s joint fashion project called ‘Russh and Eizmass’. In 2012, she launched Fayewoo which its ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities
and professional wardrobe of film, TV and drama productions. The brand is now paving its paths throughout Asia and Europe.


2012
- Launch of 'FAYEWOO' Brand
- 2013 SS PARIS WHO”S NEXT TRADE SHOW

2013
- HARVEY NICHOLS HONKONG Konzepp

2014
- WORLD BOUTIQUE SHOW, HONGKONG
- Garosu-gil Sinsa SHOWROOM (Seoul) Opens

2015
- MODE Shanghai, Show, China
- Galleria Department Designer Zone Store Opens
- Launch of W concept
- Launch of WIZWID
- Lotte department open
- Launch of 29CM
- Launch of 1st LOOK
- Launch of Hanwha Galleria Duty Free Shop

2016
- LF fashion Collaboration [FAYEWOO X a.t corner]
- WIZWID Collaboration [FAYEWOO X WIZWID]
- Official Holiday(KOON) Launching
- Shinsegae Department S Style Launching
- DOOTA MALL Launching
- CJ E&M Collaboration, DXA PROJECT [FAYEWOO X 1st LOOK]
- Samsung C&T Fashion Group Collaboration [FAYEWOO X Beakerstore]
2017-2018
FAYEWOO X SWAROVSKI (SSG.COM)
LOTTE Department 2F Store OPEN (Meyongdong)
Online Exclusive Launching


CONTACTS

PRESS CONTACT (협찬문의)
PRESS@FAYEWOO.KR

HEAD OFFICE, KOREA
34, Dosan-daero 17-gil, Gangnam-gu, Seoul, Republic of Korea
T +82 (0)2 2254 0036

WOO@FAYEWOO.KR

SHOWROOM
(06033) 34, Dosan-daero 17-gil, Gangnam-gu, Seoul, Republic of Korea

SALES CONTACT
WOO@FAYEWOO.KR

CS CONTACT
FAYEWOO_OFFICIAL@NAVER.COM